American automaker founded in 1903 by Henry Ford. Home of the F-Series - the best-selling vehicle in the United States for over four decades - as well as the Mustang, Bronco, and Explorer. Electric models include the Mustang Mach-E and the F-150 Lightning.
A special-edition Bronco built with Seattle outfitter Filson, fitted with the Bronco Raptor's 418 hp twin-turbo V6, the Sasquatch package as standard, and Filson-trimmed leather. Orders open fall 2026, deliveries early 2027.
The China-market Ford Explorer is a gasoline SUV built by the Changan Ford joint venture, unrelated to the US or European Explorer. The updated version starts from ¥309,800 (about $45,650), topping out at ¥399,800 (about $58,890) for the off-road Kunlun Pinnacle trim.
The Explorer Van EV is a commercial conversion of Ford's European electric Explorer SUV, built by Ford Pro's Dagenham Conversion Centre with a permanent bulkhead replacing the rear seats. It offers up to 373 miles of WLTP range, 1,460 litres of load space, and a 650 kg payload.
Ford's heavy-duty workhorse in its 2027 generation, now available with a Carhartt collaboration package. XLT Crew Cab base with dark grille, body-coloured bumpers, unique manhole-cover-inspired 20" wheels, and full Carhartt interior treatment. Orders open May 2026.
The Ford Mustang Mach-E is an electric five-seat crossover built in Mexico and sold worldwide. The range runs from a 264 hp rear-drive Select to the 480 hp GT and the off-road-flavoured Rally, with up to 515 km (320 miles) of EPA range. US prices start from $37,795.
The Ford Puma Gen-E is the battery-electric version of the Puma subcompact crossover, with a 43 kWh battery, 168 hp front motor, and up to 375 km of WLTP range. Prices start from around €33,990.
The Ford Puma is a subcompact crossover built on the Fiesta platform, sold with 1.0-litre EcoBoost mild-hybrid petrol engines from 125PS to 170PS. It is separate from the battery-electric Puma Gen-E. Prices start from around €27,490.
Ford ranked first among mass-market brands in J.D. Power's 2026 Initial Quality Study, but CEO Jim Farley says he is not satisfied because Ford still leads the industry in recall campaigns. Ford has issued 56 recalls covering 12.1 million vehicles so far in 2026, after a record 153 recalls covering nearly 13 million vehicles in 2025.
Ford expects to collect $1.3 billion back after the Supreme Court struck down the IEEPA tariffs. A proposed class action argues that the buyers who paid the tariff-inflated prices are owed a share, and that keeping both would be a windfall.
Ford started sales of the updated China-market Explorer, a gasoline SUV built by the Changan Ford joint venture, with a new front end, revised interior, and a starting price cut to ¥309,800 (about $45,650).
Ford Motor Company is one of the oldest continuously operating automakers in the world. Founded in Dearborn, Michigan in 1903, it pioneered the moving assembly line and mass automobile production, making personal transportation accessible to the broad public.
Today Ford operates across three business units: Ford Blue (combustion and hybrid models), Ford Pro (commercial vehicles), and Ford Model e (electric vehicles). The F-Series pickup has been the United States’ top-selling vehicle every year since 1977, with annual sales consistently exceeding 700,000 units.
The Super Duty line - F-250, F-350, F-450, and F-600 - serves professional and heavy-duty hauling needs, sitting above the F-150 in capability and payload. These trucks are built at Ford’s Kentucky Truck Plant and Ohio Assembly Plant.
Ford’s EV division (Model e) has reported substantial losses through 2025–2026 as demand for electric trucks and crossovers grew more slowly than projected. The company is pivoting toward extended-range electric vehicles (EREVs) and affordable hybrids to close the gap.
