Ford Fathom: invite list opens, from $28,350

Ford opened a preorder invite list for the Fathom, its first electric pickup on the Universal Electric Vehicle platform. It starts at $28,350, uses an LFP battery and is built in Louisville.

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Ford Fathom: invite list opens, from $28,350 - photo 1

A camouflaged Ford Fathom test vehicle at the Welcome to Fabulous Las Vegas sign, carrying a "Preorder early 2027" decal.

Tags EV USA

Ford has opened a preorder invite list for the Fathom, the first model on its Universal Electric Vehicle (UEV) platform, according to Electrek. Official preorders open in early 2027. The invite list is a sign-up for updates ahead of those preorders.

Price and what is standard

The standard-range battery model starts at $28,350. Adding the $1,595 destination fee brings it to $29,945, still under $30,000. The price is before incentives and dealer fees, and Ford has not published prices for any other battery or trim.

Every Fathom is BlueCruise-capable for hands-free highway driving and offers bidirectional charging. The battery uses lithium iron phosphate (LFP) chemistry, which contains no cobalt or nickel, and the pack forms the floor of the truck. Electrek reports an NACS charging port, after test mules were seen at a Tesla Supercharger over the summer. The cabin has a large touchscreen with built-in Apple Maps navigation, plus Apple CarPlay and Android Auto.

Schedule

StepTiming
Invite listOpen from 14 October 2026
Official preordersEarly 2027
First prototypes off the line2027
DeliveriesLater in 2027

The prototypes are scheduled to come off the line at the Louisville Assembly Plant in Kentucky. A Ford spokesperson told Electrek the 2027 launch timing is unchanged.

Still unannounced

Ford has not given a driving range, towing capability or final dimensions. It describes the Fathom as a midsize, four-door electric pickup.

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