German premium automaker founded in 1916. Produces the BMW, MINI, and Rolls-Royce brands. Known for performance-oriented vehicles, the M division, and progressive electrification with the iX and i4 lines.
The BMW i3 revives a familiar nameplate for an all-new Neue Klasse electric sedan built on BMW's second EV-specific platform. The i3 50 xDrive makes 463 hp with an 800V architecture, up to 912 km of WLTP range, and 400 kW DC charging. Order books opened in Germany from EUR 65,900; deliveries start in fall 2026, with a stretched-wheelbase version for China following later.
The first all-wheel-drive BMW M2. The S58 twin-turbo six is updated for Euro 7 and makes 480 hp; M xDrive cuts the 0-100 km/h time to 3.7 s and can fully decouple the front axle for rear-drive drifts. From €81,300.
US/Canada-exclusive manual-transmission variant of the M3 CS. Biturbo 3.0L inline-6 detuned to 480 hp, six-speed manual, rear-wheel drive only. 26 kg lighter than a standard manual M3, with full M4 CSL suspension. Price from $107,100. Deliveries fall 2026.
Volkswagen Group, Mercedes-Benz, BMW and Porsche all lost China sales in Q2 2026, led by a 36.6% drop for VW Group and 28% for Porsche, as buyers shift to faster-moving domestic EV brands.
BMW opened order books for the electric i3 50 xDrive months ahead of schedule after demand outran plans. The First Edition starts at 75,340 euros (about $86,400) in Germany, with up to 912 km WLTP range. Days earlier, BMW was reported to be discontinuing three China-built EVs in July to clear capacity for the Neue Klasse.
BMW Group revised its 2026 guidance, cutting automotive margin from 4-6% to 1-3% after January-May deliveries in China fell 14.9% and the Middle East conflict pushed up costs. Shares dropped 7% to a five-year low.
Bayerische Motoren Werke AG (BMW AG) is headquartered in Munich and is one of the world’s best-selling premium vehicle manufacturers. The company was founded in 1916 as an aircraft engine maker before pivoting to motorcycles and then automobiles in the 1920s.
The BMW brand spans sedans, SUVs, and coupes across multiple size classes, from the 1 Series compact to the 7 Series luxury flagship. The performance-focused M division offers models ranging from the M2 coupe to the M5 sedan. M CS and M CSL designations mark the highest track-ready variants, built in strictly limited numbers with significant weight reduction and power increases over standard M models.
BMW’s electrification strategy runs in parallel with combustion models: the i4, i5, and i7 are electric versions of their respective series, while the iX is a dedicated EV platform. The company targets 50% of global sales to be fully electric by 2030.
